This is a podcast episode titled, How to Run Multi-Touch Attribution Reporting. The summary for this episode is: There’s one question that haunts every marketer: “What’s the ROI of this marketing campaign?” But with so much data to sift through, where should you start?
Multi-touch attribution ties marketing actions to revenue. It tells you which interactions someone had with your brand on their journey to becoming a customer. Anni walks through the six different types of multi-touch attribution reporting and helps you decide which one is right for your company.