Why and How Brands are Amplifying the Voices of Creators with HubSpot's Alanah Joseph

This is a podcast episode titled, Why and How Brands are Amplifying the Voices of Creators with HubSpot's Alanah Joseph. The summary for this episode is: <p>What if you could curate content for your customers by harnessing the power of expert voices? What if those expert voices also happened to be amazing creators? Would you lean into working with these outside experts to launch an entire podcasting network? That’s exactly what HubSpot did in 2021 — they launched a podcast network full of amazing (and already established) podcasts.</p><p><br></p><p>But why lean into a podcast network full of content creators over starting your own? Especially when you’re a brand, like HubSpot, that has a history of creating some pretty amazing audio and video content.</p><p><br></p><p>In this special session from our Amplify event, Alanah Joseph, Senior Marketing Manager of the HubSpot Podcast Network, breaks down why HubSpot chose to undertake this initiative, how they curated and worked with these creators, and how you can take some pages from their book and work with creators and experts in your own space. Learn how Hubspot is leaning into Amplified Marketing and amplifying the voices of experts and creators in their content in really unique and untraditional ways.</p><p><br></p><p>Key Takeaways:</p><p>04:13 - 06:46 🎬 The beginning of the Hubspot Podcast Network</p><p>07:03 - 09:50 💡 The creation of inbound marketing</p><p>10:24 - 12:26 🤝 Why brands partner with creators</p><p>13:21 - 17:40 🛠 Building relationships with creators: How to find the right creator</p><p>18:03 - 22:17 ✍🏽 Tips for building a flexible workflow</p><p>22:19 - 24:49 📣 Sharing is Caring: Amplify voices and brands</p><p><br></p><p>Resources:</p><p><a href="https://www.hubspot.com/podcastnetwork" rel="noopener noreferrer" target="_blank">HubSpot's Podcast Network</a></p>