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Episode 952  |  45:14 min

952: Unlocking The Full Potential Of ABM

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Episode 952  |  45:14 min  |  09.27.2021

952: Unlocking The Full Potential Of ABM

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This is a podcast episode titled, 952: Unlocking The Full Potential Of ABM. The summary for this episode is: <p>We all know what ABM is, right? It’s sending out generic emails to customers <em>but </em>auto filling their name at the top so they feel special.&nbsp;&nbsp;</p><p><br></p><p>...we must do better.</p><p><br></p><p>ABM is about genuine personalization, not the faux-attempts that plague the space and everyone can see through.</p><p><br></p><p>We speak with <a href="https://www.linkedin.com/in/jimmehta/" rel="noopener noreferrer" target="_blank">Jimit Mehta</a>, Head of ABM at <a href="https://www.linkedin.com/company/commerceiq/" rel="noopener noreferrer" target="_blank">CommerceIQ</a>, about the idea of hyper-personalization at scale using ABM to its full potential.&nbsp;</p><p>&nbsp;</p><p>Jimit covers:</p><p><br></p><ul><li>Understanding hyper-personalized ABM</li><li>Getting the most out of personalization automation&nbsp;</li><li>Consistent data testing</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>