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Episode 918  |  01:04:54 hours

918. Precision Copy: Counting Every Word for the Impatient Reader

Episode Thumbnail
Episode 918  |  01:04:54 hours  |  08.10.2021

918. Precision Copy: Counting Every Word for the Impatient Reader

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This is a podcast episode titled, 918. Precision Copy: Counting Every Word for the Impatient Reader. The summary for this episode is: <p>Readers are getting impatient. Long gone are the days when tweets are read in great detail. In a world of skimmers, what can be done to keep the audience's attention while relaying the relevant material?&nbsp;</p><p><br></p><p>In this episode, Amber Khan talks with <a href="https://www.linkedin.com/in/theleerowley/" rel="noopener noreferrer" target="_blank">Lee Rowley</a>, Founder at <a href="https://www.linkedin.com/company/lee-rowley-copybranding/" rel="noopener noreferrer" target="_blank">Lee Rowley Copybranding</a>, about his team for the zombie apocalypse, copywriting myths, and the importance of precision writing in order to gain the trust of the audience.&nbsp;</p><p><br></p><p>In this episode we discuss:</p><p><br></p><ul><li>Understanding precision writing &amp; solving the target’s problem</li><li>How to structure persuasive copy</li><li>Copywriting strategies—formatting, empathy, description, &amp; metaphor</li><li>Mistakes to avoid when writing copy</li><li>Finding your buyers through immersive work</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><br></p><p>You can find Amber on <a href="https://www.linkedin.com/in/meetamberkhan/" rel="noopener noreferrer" target="_blank">LinkedIn</a> and on her website, <a href="https://app.casted.us/account/6/shows/dd80f5bf-3232-4b23-b7b8-6a44627ae575/episodes/amplifyology.com" rel="noopener noreferrer" target="_blank">amplifyology.com</a></p><p><br></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p>