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Episode 983  |  52:39 min

983: The Attribution Mirage: Uncovering The Hidden Channel of Social

Episode Thumbnail
Episode 983  |  52:39 min  |  11.09.2021

983: The Attribution Mirage: Uncovering The Hidden Channel of Social

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This is a podcast episode titled, 983: The Attribution Mirage: Uncovering The Hidden Channel of Social. The summary for this episode is: <p>Measuring revenue channel success can be tricky in modern times. Before, executives could look at incoming leads, and other traceable metrics to know how well they’re doing.&nbsp;</p><p>But in the digital age where word of mouth through social media carries a hefty amount of the revenue, it might be time to ditch attribution software for less conventional tactics like asking customers directly.&nbsp;</p><p>To walk us through why it’s important to move away from attribution software, we speak with <a href="https://www.linkedin.com/in/chris-walker-41597028/" rel="noopener noreferrer" target="_blank">Chris Walker</a>, CEO of <a href="https://www.linkedin.com/company/refine-labs/" rel="noopener noreferrer" target="_blank">Refine Labs</a>.&nbsp;</p><p>What we discussed:</p><p><br></p><ul><li>&nbsp;Why attribution software is no longer enough</li><li>The attribution mirage</li><li>Audience questions &amp; answers</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>