This is a podcast episode titled, 005: Aetna | Why You Need to Have a Mobile Strategy. The summary for this episode is: <p><span style="font-size: 12pt;"><strong>Key Takeaways:</strong></span></p> <ol> <li>You need to have your mobile strategy outlined (and preferably documented!) before you start collecting a single mobile number. This means you can’t start getting mobile opt-ins now while you wait a few months or longer to figure out how you’re going to use them.</li> <li>Make sure you’re keeping a pulse on your opt-out rates. You’re likely already measuring opt-out rates in your analytics, but how often are you truly diving into your opt-out numbers to figure out what’s really driving them?</li> <li>It’s time to make friends with legal and compliance and start involving them earlier in your mobile marketing efforts.</li> </ol> <p><span style="font-size: 12pt;"><strong>Full Shownotes:</strong></span></p> <ul> <li> https://www.lumavate.com/podcasts/why-you-need-to-have-a-mobile-strategy</li> </ul>