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Episode 987  |  49:15 min

987: The Power of Positioning: Tips To Finding Clarity

Episode Thumbnail
Episode 987  |  49:15 min  |  11.15.2021

987: The Power of Positioning: Tips To Finding Clarity

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This is a podcast episode titled, 987: The Power of Positioning: Tips To Finding Clarity. The summary for this episode is: <p>Positioning is fundamental to any business looking to provide clarity around competition, differentiation, and value. So why, then, do so many companies struggle with weak positions?&nbsp;</p><p>We speak with <a href="https://www.linkedin.com/in/aprildunford/" rel="noopener noreferrer" target="_blank">April Dunford</a>, Founder of <a href="https://www.linkedin.com/company/ambientstrategy/" rel="noopener noreferrer" target="_blank">Ambient Strategy</a>, about her background in positioning and shares some of the common mistakes that companies make.</p><p>What we discussed:</p><p><br></p><ul><li>Creating a methodology for positioning &amp; avoiding traps</li><li>How to fix weak positioning&nbsp;</li><li>Deciding between an existing market category or creating a new one</li></ul><p><br></p><p>Check out this additional resource mentioned during the episode:</p><p><br></p><ul><li><a href="https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005" rel="noopener noreferrer" target="_blank">Obviously Awesome by April Dunford</a></li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>