This is a podcast episode titled, 771. Don’t Be the Best in the World — Be the Best for the World. The summary for this episode is: Anybody can say they’re the best in the world. Only a select few organizations can actually say they’re the best for the world. In this Takeover episode of #FMF, founder and CMO at Cheshire Impact, Casey Cheshire, interviews Sangram about marketers shifting their focus to being the best for the world. Plus, we talk about… - How to show the customer that they are the hero - Making sure your organization knows who you’re serving - Why marketers should first be facilitators Check out Know What You’re FOR by Jeff Henderson.