This is a podcast episode titled, Closing More Deals Through Building Relationships. The summary for this episode is: <p>This episode is brought to you by Growth Forum - <a href="https://growthforum.io/">sign up for 30-days free</a>, use the code: GROW30<a href="https://growthforum.io/"><br></a><br></p><p>Many purchases are made based on the relationships the buyer has with the seller.</p><p>So, what are you doing to create and build those relationships? This week on INSIDE Inside Sales, Darryl welcomes the brilliant and insightful Co-Founder of Reachdesk, Alex Olley. Darryl and Alex discuss the importance of strong relationships within sales and how to create, cultivate, and grow new ones during a time when face-to-face meetings are a rarity. They also share insightful tips such as incorporating gifting through direct mail, the importance of personalization and building greater trust through empathy. Sales is a long game. Learn how to invest your time in building relationships on this episode of INSIDE Inside Sales!</p><p>----more----</p><p>About Darryl's Guest:</p><p>Having spent the past decade working in the Sales and Marketing teams at fast-growing startups, including Deezer and Yieldify, Alex's passion is helping B2B companies create Account-Based Experiences to help businesses cut through the noise in a busy digital world. He co-founded Reachdesk in 2018 to help companies stand out from the crowd in a truly personalized way.</p><p>INSIDE Inside Sales is hosted by<a href="https://www.linkedin.com/in/darrylpraill/"> Darryl Praill</a>, <a href="https://www.vanillasoft.com/company/leadership-team">CMO</a> of <a href="https://www.salesleadmgmtassn.com/adClick.cfm?id=384">VanillaSoft</a> which is a program on the <a href="https://funnelmediagroupllc.com/funnel-radio/">Funnel Radio Channel</a>.  VanillaSoft is the sponsor for INSIDE Inside Sales. </p><p>This episode is brought to you by Growth Forum - <a href="https://growthforum.io/">sign up for 30-days free</a>, use the code: GROW30<a href="https://growthforum.io/"><br></a><br></p>