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Episode 925  |  01:21:44 hours

925. Showing Up Consistently & Authentically for Brand Success

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Episode 925  |  01:21:44 hours  |  08.19.2021

925. Showing Up Consistently & Authentically for Brand Success

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This is a podcast episode titled, 925. Showing Up Consistently & Authentically for Brand Success. The summary for this episode is: <p>Your top competitor out-sells you month after month. After all the blood, sweat, and tears poured into your product, it feels cosmically abhorrent to allow the injustice.</p><p><br></p><p>Or said another way: what gives?</p><p><br></p><p>You can have the best product in the world and still undersell if the branding lacks in comparison—what makes your product different from every other on the market?</p><p><br></p><p>In this takeover series episode, Amber Khan talks with <a href="https://www.linkedin.com/in/davidbrier/" rel="noopener noreferrer" target="_blank">David Brier</a>, President and Creative Director of <a href="https://www.linkedin.com/company/dbd-international/" rel="noopener noreferrer" target="_blank">DBD Internationa</a>l, about branding’s essential part of a product’s success.&nbsp;</p><p><br></p><p>What we discuss:</p><p><br></p><ul><li>Discussing branding myths &amp; David’s background</li><li>Differentiating from the competition</li><li>Avoiding branding mistakes</li><li>Crafting a brand story and gaining attention&nbsp;</li><li>Pointing out branding mistakes</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><br></p><p>You can find Amber on&nbsp;<a href="https://www.linkedin.com/in/meetamberkhan/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;and on her website,&nbsp;<a href="https://app.casted.us/account/6/shows/dd80f5bf-3232-4b23-b7b8-6a44627ae575/episodes/amplifyology.com" rel="noopener noreferrer" target="_blank">amplifyology.com</a></p><p><em><span class="ql-cursor"></span></em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>