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Episode 848  |  49:21 min

848. Leverage Market Research for Improved Communication

Episode Thumbnail
Episode 848  |  49:21 min  |  05.05.2021

848. Leverage Market Research for Improved Communication

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This is a podcast episode titled, 848. Leverage Market Research for Improved Communication. The summary for this episode is: <p><span style="color: rgb(0, 0, 0); background-color: transparent;">Research and communication fit together in an ongoing cycle.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">In this Flip My Funnel Takeover, Samir Kumar Sah speaks more about this with </span><a href="https://www.linkedin.com/in/kiratchernikovsky/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><strong>Kira Tchernikovsky</strong></a><span style="color: rgb(0, 0, 0); background-color: transparent;">, Co-Founder of </span><a href="https://customerization.ca/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><strong>Customerization</strong></a><span style="color: rgb(0, 0, 0); background-color: transparent;">, and </span><a href="https://www.linkedin.com/in/rkuchibhatla/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><strong>Raj Kuchibhatla</strong></a><span style="color: rgb(0, 0, 0); background-color: transparent;">, Founder and Managing Director of </span><a href="http://rkinsight.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><strong>RKI Partners Inc.</strong></a></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">What we talked about:</span></p><ul><li><span style="background-color: transparent;">The biggest challenge for product marketers today</span></li><li><span style="background-color: transparent;">How market research can improve messaging</span></li><li><span style="background-color: transparent;">Your recipe for out-of-this-world storytelling</span></li><li><span style="background-color: transparent;">Turning research into communication assets</span></li><li><span style="background-color: transparent;">Worthwhile success metrics</span></li></ul><p><br></p><p><em style="color: rgb(116, 116, 116); background-color: transparent;">This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 120, 144);"><em>on Apple Podcasts</em></a><em style="color: rgb(116, 116, 116); background-color: transparent;">, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 120, 144);"><em>Spotify</em></a><em style="color: rgb(116, 116, 116); background-color: transparent;">, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 120, 144);"><em>here</em></a><em style="color: rgb(116, 116, 116); background-color: transparent;">.</em></p><p><em style="color: rgb(116, 116, 116); background-color: transparent;">And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out </em><a href="https://www.peak.community./" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>PEAK Community</em></a><em style="color: rgb(116, 116, 116); background-color: transparent;">.</em></p><p><br></p><p><br></p>