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Episode 993  |  24:55 min

993: Agile Marketing: It’s More Than Just a Buzzword

Episode Thumbnail
Episode 993  |  24:55 min  |  11.23.2021

993: Agile Marketing: It’s More Than Just a Buzzword

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This is a podcast episode titled, 993: Agile Marketing: It’s More Than Just a Buzzword. The summary for this episode is: <p>If you’re looking to adopt agile, before you go out and start learning software development like Scrum,&nbsp; you need to get aligned around the desired outcome you’re looking for when adopting.</p><p>We speak with <a href="https://www.linkedin.com/in/jimewel/" rel="noopener noreferrer" target="_blank">Jim Ewel</a>, Trainer, Coach, and Author of <a href="https://www.amazon.com/Six-Disciplines-Agile-Marketing/dp/1119712033" rel="noopener noreferrer" target="_blank">The Six Disciplines of Agile Marketing</a>, about why agile is more than just a buzzword and gaining alignment within your organization.&nbsp;&nbsp;</p><p>What we discussed:</p><p><br></p><ul><li>Why agile marketing has not been well understood</li><li>Increasing the pace at which Twitter does testing</li><li>Shifting marketer mindset with cultural shift</li><li>Focusing on the right logistics with meetings</li><li>The major pillars of agile marketing</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>