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Episode 947  |  47:45 min

947: How To Switch To a Demand Unit Waterfall

Episode Thumbnail
Episode 947  |  47:45 min  |  09.20.2021

947: How To Switch To a Demand Unit Waterfall

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This is a podcast episode titled, 947: How To Switch To a Demand Unit Waterfall. The summary for this episode is: <p>Switching from a traditional demand waterfall to a demand unit waterfall comes with its fair share of challenges. Reaching out to the community for additional support is a good way to ease the transition — allowing activation of the entire buying committee within target accounts.</p><p><br></p><p>Joining the show from <a href="https://www.linkedin.com/company/bazaarvoice/" rel="noopener noreferrer" target="_blank">Bazaarvoice</a>, <a href="https://www.linkedin.com/in/jennifer-leaver/" rel="noopener noreferrer" target="_blank">Jen Leaver</a>, Senior Global ABM Manager, and <a href="https://www.linkedin.com/in/katemhahn/" rel="noopener noreferrer" target="_blank">Kate Hahn</a>, Director of Global Demand Generation and Retention, discuss current challenges and how to solve them.</p><p><br></p><p>In this episode:</p><p><br></p><ul><li>Challenges of moving into a demand unit waterfall</li><li>Listing out marketing problems to address</li><li>Discussing audience solutions</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>