Lumavate

What bad influencer marketing can do for your brand

Influencer marketing has skyrocketed in popularity over the last few years. It's time for companies of all types to jump on the trend.&nbsp; In this episode, we chat with Mae Karwowski, CEO and Founder at Obviously, an influencer marketing agency. Mae has over 10 years of marketing experience and has partnered with top brands like Sephora, Saks Fifth Avenue, and L'Oréal Paris.&nbsp; We’re talking about how both B2C and B2B brands can get started with influencer marketing, tips for content creators, metrics to track with influencer marketing, and so much more. Resource mentioned:Obviously: https://www.obvious.ly/

Mae Karwowski is the CEO and Founder at Obviously, an influencer marketing agency. Mae has over 10 years of marketing experienced and has partnered with top brands like Sephora, Saks Fifth Avenue, and L'Oréal Paris in their influencer marketing strategies. 

Mae Karwowski

CEO & Founder at Obviously

In this episode, we chat with Mae Karwowski, CEO and Founder at Obviously, about how both B2C and B2B brands can get started with influencer marketing, tips for content creators, metrics to track with influencer marketing, and so much more.


Everything You Wanted to Know About Influencer Marketing

Podcast

Blog

About Lumavate

This isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done.

Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back. 