This is a podcast episode titled, 799. Ian Truscott Talks Content Management & Building AR‪T. The summary for this episode is: <p><span style="background-color: transparent; color: rgb(0, 0, 0);">There’s a growing realization that features and functions don’t win market share alone, which means more marketers are getting a seat in the c-suite.&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">And whether you’re already there or want to join them…&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">You need to remember that a rockstar CMO’s job is creating ART.&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this takeover episode, </span><a href="https://ca.linkedin.com/in/bmosherzinck" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Barb Mosher Zinck</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> speaks with</span><a href="https://uk.linkedin.com/in/iantruscott" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> Ian Truscott</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, Founder of </span><a href="https://rockstarcmo.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Rockstar CMO</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> and Head of Content at </span><a href="https://imanage.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">iManage</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, about why great marketers turn content into an ART.&nbsp;</span></p><p><br></p><p><br></p>