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Episode 818  |  32:15 min

818. Content Management & Strategy As Pieces Of The Digital Marketing Puzzle

Episode 818  |  32:15 min  |  03.23.2021

818. Content Management & Strategy As Pieces Of The Digital Marketing Puzzle

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This is a podcast episode titled, 818. Content Management & Strategy As Pieces Of The Digital Marketing Puzzle. The summary for this episode is: <p><span style="color: rgb(0, 0, 0); background-color: transparent;">In this episode, guest host Barb Mosher Zinck digs deep into content strategy and management with </span><a href="https://www.linkedin.com/in/cathymcknight/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Cathy McKnight, VP of Strategy at Content Advisory</a><span style="color: rgb(0, 0, 0); background-color: transparent;">, looking at how these and other elements of content operations fit into digital marketing as a business function.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">Some of the key topics discussed in this episode:</span></p><ul><li><span style="background-color: transparent;">CMS – Content Management Systems as anchors for company content strategies</span></li><li><span style="background-color: transparent;">DAM – Digital Asset Management and how this differs from simple content storage platforms</span></li><li><span style="background-color: transparent;">Analytics tools and options for exploring content performance in depth</span></li><li><span style="background-color: transparent;">CRM – Customer Relationship Management systems and how these feed into content opportunities for your business</span></li></ul><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">Check out these resources we mentioned during the podcast:</span></p><ul><li><a href="https://www.linkedin.com/in/sjbrinker/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Scott Brinker</a><span style="background-color: transparent;"> – VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech&nbsp;</span></li><li><a href="https://www.adobe.com/marketing/experience-manager.html" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Adobe AEM</a><span style="background-color: transparent;"> – DAM solution</span></li><li><a href="https://www.opentext.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">OpenText</a><span style="background-color: transparent;"> – DAM solution</span></li></ul><p><br></p>