Terminus

Everybody wants to brag about being data-driven.

Sure, data should have a seat — but should it sit at the head of the table?

No, marketers need to be more than data-driven. They need to be outcome obsessed.
In this Takeover episode, host Casey Cheshire, speaks with Holly Tsourides, Founder and CEO at Sunny75, about what it takes to be an outcome-obsessed marketer.

779. The Secrets of Outcome-Obsessed Marketing

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. 

Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313