This is a podcast episode titled, 779. The Secrets of Outcome-Obsessed Marketing. The summary for this episode is: Everybody wants to brag about being data-driven.
Sure, data should have a seat — but should it sit at the head of the table?
No, marketers need to be more than data-driven. They need to be outcome obsessed.
In this Takeover episode, host Casey Cheshire, speaks with Holly Tsourides, Founder and CEO at Sunny75, about what it takes to be an outcome-obsessed marketer.