Episode Thumbnail
Episode 779  |  01:31:11 hours

779. The Secrets of Outcome-Obsessed Marketing

Episode 779  |  01:31:11 hours  |  01.20.2021

779. The Secrets of Outcome-Obsessed Marketing

00:00
00:00
This is a podcast episode titled, 779. The Secrets of Outcome-Obsessed Marketing. The summary for this episode is: Everybody wants to brag about being data-driven. Sure, data should have a seat — but should it sit at the head of the table? No, marketers need to be more than data-driven. They need to be outcome obsessed. In this Takeover episode, host Casey Cheshire, speaks with Holly Tsourides, Founder and CEO at Sunny75, about what it takes to be an outcome-obsessed marketer.