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Episode 775  |  01:11:27 hours

775. Why CMOs Make Great CROs (& How to Get There)

Episode Thumbnail
Episode 775  |  01:11:27 hours  |  01.12.2021

775. Why CMOs Make Great CROs (& How to Get There)

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This is a podcast episode titled, 775. Why CMOs Make Great CROs (& How to Get There). The summary for this episode is: Only sales leaders become CROs, right? Wrong! With a little preparation, CMOs can — and do — make great CROs. In this Takeover episode, host Casey Cheshire speaks with Kyle Lacy, Chief Marketing Officer at Lessonly, about why he expects to see more CMOs rising to the CRO position in the coming years.