Episode Thumbnail

018: SparkToro | How to Figure Out Which Channels Actually Work for You

Media Thumbnail
  • 0.5
  • 1
  • 1.25
  • 1.5
  • 1.75
  • 2
Rand Fishkin explains the value of an email address, and how email is still an effective way to engage with consumers.
00:57 MIN
As a marketer you do not need to be a market leader, it is okay to be a market follower.
01:09 MIN
Rand Fishkin explains why focusing on a few marketing channels is more effective than being on every channel.
03:13 MIN

Today's Host

Guest Thumbnail

Stephanie Cox