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018: SparkToro | How to Figure Out Which Channels Actually Work for You

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Rand Fishkin explains the value of an email address, and how email is still an effective way to engage with consumers.
00:57 MIN
As a marketer you do not need to be a market leader, it is okay to be a market follower.
01:09 MIN
Rand Fishkin explains why focusing on a few marketing channels is more effective than being on every channel.
03:13 MIN

Today's Host

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Stephanie Cox

|CEO