Product Marketing Alliance

In this episode of Product Marketing Life, host <a href="https://www.linkedin.com/in/markassini/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">Mark Assini</a> speaks with <a href="https://www.linkedin.com/in/ericardavidson/" rel="noopener noreferrer" target="_blank">Erica Dingman</a>, Senior Product Marketing Manager at Movable Ink, about the difference between vision selling and product selling. Key takeaways<ul><li>Why vision selling takes a more transformational approach</li><li>How to convince customers to adopt a new way of working</li><li>Building an incremental pathway to sophistication for each customer</li><li>Maintaining a core narrative while customizing for each client</li><li>The increasing value of face-to-face marketing and human connections</li></ul>

Erica is a skilled product marketer with experience in B2B SaaS. She’s worked across advertising, publishing, and marketing, and focuses on enabling marketers to deliver personalized omnichannel campaigns.

Her core talents lie in go-to-market strategy, market research, storytelling, sales enablement, and brand building.

Erica Dingman

Senior Product Marketing Manager at Movable Ink

Product selling solves direct pain points, while vision selling takes a broad, transformational approach focused on long-term strategic value.


Vision selling in an AI-driven world, with Erica Dingman, Senior Product Marketing Manager at Movable Ink

Vision selling in an AI-driven world, with Erica Dingman

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