Product Marketing Alliance

Once you reach CMO, where to next?It's an important question and one that Rob Balderstone had to answer in his role at Locket.Rob made the move to CPO because the company needed it, but in doing so he's found his marketing experience has been a huge boon to this role, while wading into Product has given him fresh perspectives on how marketing leaders need to function.Discover why this move made sense, what Rob's bringing to the table, and his advice for how you too can make a similar move.

Rob Balderstone's clear passion for Locket's product is obvious: he began as a beta tester and loved it so much he joined the company to run their digital marketing, eventually reaching the role of CMO. But his investment in driving the product forward has led him to seek a new challenge: Chief Product Officer.

https://www.linkedin.com/in/robbalderstone/

Rob Balderstone

CPO at Locket

Once you reach CMO, where to next? Rob made the move to CPO because the company needed it, but in doing so he's found his marketing experience has been a huge boon to this role, while wading into Product has given him fresh perspectives on how marketing leaders need to function.


Rob Balderstone | From CMO to CPO: could that be your next step? | CMO Convo

From CMO to CPO: could that be your next step? | CMO Convo

CMO Alliance

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy.Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.