Product Marketing Alliance

<p>In this episode we cover:</p><ul><li>How can companies benefit from combining win-loss analysis with competitive intelligence?</li></ul><ul><li>What does implementing these combined functions look like in practice?</li></ul><ul><li>What’s the impact of leveraging competitive intelligence from buyers vs other sources?</li></ul><ul><li>What does the future look like for competitive intelligence?</li></ul><ul><li>Best practices for combining competitive intelligence and win-loss.</li></ul>

GTM-FM- Ken Allred and Jonah Lopin

Welcome to the official Go-to-Market Academy podcast.
Join us as we get up close and personal with guests from across the C-suite and business leaders to uncover their secrets for Go-to-Market success.