Product Marketing Alliance

<p>In this episode of Let's Talk Revenue Marketing, host Paul Sweeney is joined by Keith Povey, Director of Revenue Marketing at cybersecurity startup Panacea, to discuss how data can be used as a springboard for creativity in marketing.</p>

Keith Povey is an experienced marketer with a checkered past… Checkered in the sense that he has worked in a mix of the agency world for six to seven years and also on the client side for 13 years – having the chance to work for and with the likes of IBM, Verizon, Sony, Optiv, Feefo, Cisco and SAP.


Keith Povey

Director of Revenue Marketing at Panaseer

Data provides the foundation for creativity by revealing patterns and trends that inform the direction creative efforts should take. 


Data and creativity: A match made in marketing heaven, with Keith Povey

Data and creativity: A match made in marketing heaven

Revenue Marketing Alliance

From marketing and sales alignment to the future of MarTech, get the low down on everything going on in revenue marketing with the Let's Talk Revenue Marketing podcast.