Product Marketing Alliance

Welcome to another episode of Product Marketing Maestros: Tales From the Front Lines. In this episode, host Nitin Kartik, Director of Product Marketing at Carbyne, is joined by Derek Osgood, founder of Ignition, a collaborative go-to-market platform. Derek talks us through how a creative marketing stunt involving Guinness World Records ignited growth and sparked 10 million app downloads.&nbsp;

As a classically trained brand marketer with an entrepreneur's mindset and varied experience leading teams in the startup growth trenches, Derek blends analytical, strategic, and creative approaches in a way most tech marketers can't. 

As both a marketing executive and consultant, he’s consistently delivered double-digit monthly growth across a variety of markets and business models.

Derek is an exec with wide-ranging marketing acumen and skills. His toolkit was built owning giant P&Ls at PlayStation and honed by relentlessly executing at startups. It spans the entire spectrum of marketing disciplines, including go-to-market, segmentation, product positioning, user acquisition and engagement, integrated offline marketing, digital performance marketing, creative development, and product management.

Derek Osgood

Founder of Ignition

Derek Osgood, founder of Ignition, unveils how a creative marketing stunt involving Guinness World Records ignited growth and sparked 10 million app downloads. 


How a Guinness World Record stunt sparked 10M app downloads, with Derek Osgood, founder of Ignition

How a Guinness World Record stunt sparked 10M app downloads

Welcome to Product Marketing Maestros: Tales from the Front Lines. 

As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy. 

That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.