Product Marketing Alliance

Generative AI: A worthy investment, or just a costly experiment?Today, we continue where we left off. Our host Eve Chen is joined by Ryan Boh, a product Advisor at Lockr and Affiliate Marketing Faculty at Anderson College of Business and Computing at Regis University.In this episode, they carry on discussing the benefits of machine-generated content, and also evaluate the cost and return on investment of generative AI.

Evaluating the ROI of generative AI | Eve Chen and Ryan Boh | Part two

Revenue Marketing Alliance

From marketing and sales alignment to the future of MarTech, get the low down on everything going on in revenue marketing with the Let's Talk Revenue Marketing podcast.