Product Marketing Alliance

In this episode of Product Marketing Live, host Mark Assini interviews Olga Laul, Regional Product Marketing Manager at Google. Join us as Olga draws on her experience leading regional and global product launches and shares advice for effectively launching products internationally. Here are the key takeaways from Mark and Olga's discussion: <ul><li>Staggering product launches by geography and time is recommended.</li><li>Work closely with product teams to align on key market prioritization.</li><li>Focus on priority products and markets to manage the broad scope.</li><li>Local testing and validation is crucial to avoid launch mistakes.</li><li>Ongoing education and training are vital in keeping up with emerging innovations.</li></ul>

Olya is based in London, UK, and focuses on product marketing for Google apps across the EMEA region. She specializes in bringing new consumer products to market and driving adoption for them.

Olga Laul

Regional Product Marketing Manager, EMEA Consumer Apps at Google

Mark is joined by Olga Laul, Regional Product Marketing Manager at Google, to discuss how to effectively launch products internationally.


A PMM's guide to international launches | Olga Laul, Regional PMM at Google

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