Behind the glamour of the beauty industry is the fast-paced corporate pulse keeping it afloat. Marketing veteran and former Wall Street investor Amanda Baldwin knows the intricacies and nuances of both. After years of working with some of the most established beauty brands in the world, Amanda made the bold decision to start fresh when she met the founder of Supergoop!. The skincare brand, with a specialization in sunscreen, offered something special through its product, mission, and story. With Amanda as CEO, Supergoop! has skyrocketed from a startup to a massive global beauty brand, growing over twenty times its size in just five years.    In this episode of Redefiners, Clarke and Hoda sit down with Amanda to discuss how her unique perspective on branding (with a capital B!) can be applied across industries. Listen in to why Amanda believes that chasing trends is a brand killer, how she learned to embrace her strengths, and how the satisfaction of building a business from scratch is worth the blurring of work-life balance.   We’ll also hear from Margot McShane, a Managing director in our San Francisco office. She’ll explain how top executives can engage and retain women leaders in their organizations. Click <a href="https://www.russellreynolds.com/en/insights/articles/whats-motivating-your-women-leaders">HERE</a> to access our report, What's Motivating Your Women Leaders?   If you enjoyed this interview, you might also like these Redefiners episodes: 
<ul>
<li><a href="https://www.russellreynolds.com/en/insights/podcasts/how-to-lead-iconic-brands-with-empathy-purpose-integrity">From Gillette to Jamba Juice: How to Lead Iconic Brands with Empathy, Purpose &amp; Integrity</a> </li>
<li><a href="https://www.russellreynolds.com/en/insights/podcasts/bridging-cultures-building-brands-marketing-ceo-emily-chang-masters-both">Bridging Cultures &amp; Building Brands: Marketing CEO Emily Chang Masters Both</a> </li>
<li><a href="https://www.russellreynolds.com/en/insights/podcasts/from-server-to-coo-kat-cole-journey-to-the-top">From Server to COO: Kat Cole’s Journey to the Top</a> </li>
</ul>

Sunscreen and Success: Supergoop!'s Winning Formula with CEO Amanda Baldwin

Redefiners

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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world.In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who share their insights and perspectives on how they lead, boldly. You’ll come away with fresh ideas and tangible takeaways on how you can redefine your own leadership trajectory – no matter where you are on your journey.&nbsp; &nbsp; Our Hosts:Clarke Murphy&nbsp; Clarke Murphy is the former Chief Executive Officer of Russell Reynolds Associates and serves on the Board of Directors. Prior to his appointment as CEO, he was the Global Leader of the firm's CEO/Board Services Practice.​ While at Russell Reynolds Associate​s, Clarke has conducted a number of significant projects in the industry, including Fortune 100 board searches and CEO successions. In addition, he has led notable searches in​​ the private equity industry including searches ​for the Carlyle Group and Warburg Pincus. Hoda TahounAs a leadership advisor and leader of the global Leisure &amp; Hospitality Practice at RRA, Hoda Tahoun identifies, assesses, and develops dynamic C-suite leaders for global hospitality, travel, and leisure companies. Based in Miami, Hoda helps clients solve their most pressing leadership issues at the CEO, C-suite, and other executive-levels. She also advises clients on customer-centric, go-to-market leadership roles such as chief marketing officers and chief experience officers. Hoda is committed to reshaping the hospitality and leisure landscape to ensure it is an industry that leads with purpose, value, and wellbeing and continues to attract and retain talent across all facets of diversity. Hoda spent more than seven years working for a boutique executive search firm, rising to the title of principal where she worked closely with hotel management companies, cruise lines and private equity firms. Previously, Hoda was an assistant vice president at SHUAA Capital in Dubai where she led the firm’s investment banking efforts. She has also worked at American Express, Bank of America and Citi.