Lumavate

<div><strong>Key Takeaways:</strong></div> <div> <div> <ul> <li>Transitioning to a mobile-first mindset doesn’t happen overnight. It requires a lot of work and a complete transformation of the mindset within your company. </li> <li>Marketers who aren't including SMS or another messaging app in their mobile marketing efforts are missing out big time. It’s the only channel where 98% of messages are read within two minutes and deliverability is almost 100%. </li> <li>Mobile metrics are so much more than just app downloads. You need to focus on engagement metrics such as how often do users come back to your app, how long do they spend in your app, what is your email open rate on mobile, what about your mobile CTR, and more. </li> </ul> </div> </div> <div><strong>Full Shownotes: </strong></div> <ul> <li><a href= "https://www.lumavate.com/podcasts/its-time-for-a-mobile-first-mindset" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://www.lumavate.com/podcasts/its-time-for-a-mobile-first-mindset&source=gmail&ust=1542920910653000&usg=AFQjCNFO9lEyBvqhRDy3Lz98luhF49a2fQ"> https://www.lumavate.com/<wbr />podcasts/its-time-for-a-<wbr />mobile-first-mindset</a></li> </ul>

001: Simon Property Group | It's Time for a Mobile-first Mindset

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About Lumavate

This isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done.

Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back. 

Introducing Real Marketers 

REAL MARKETERS

Answering the Top 3 Mobile Marketing Questions

Mobile Design Swipe File

Whiteboard Wednesdays: SMS Campaigns

Patrick explains how he switched to a mobile-first mindset. 

Mobile metrics are so much more than app downloads. 

If you haven't incorporated text into your mobile strategy, it's time to start.

001: Simon Property Group | It's Time for a Mobile-first Mindset

Today's Host

Stephanie Cox

001: Simon Property Group | It's Time for a Mobile-first Mindset

Today's Host

Stephanie Cox

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