Emily Chang is a master bridge builder – and it’s made her a wildly successful leader in the US and in Asia. As the CEO of McCann Worldgroup China, she bridges US and Chinese cultures to establish brands that are thriving, global, and remarkably agile. We’ll talk about the differences between the two markets, and how brands can succeed in the notoriously challenging Chinese market. We’ll also talk about another kind of bridge—between people—and how Emily literally opens her home to those in need and how that led her to the concept of social legacy, the topic of her bestselling book Spare Room. We’ll also talk about capacity and how to take control of your time – perhaps the most valuable commodity of all. There’s a lot to learn from this leader who, prior to McCann, was a top exec at Starbucks China, InterContinental Hotels Group China, Procter &amp; Gamble, and Apple.       
BIO: Having catalyzed a turnaround for McCann Worldgroup China in just over a year, Emily Chang is a true changemaker whose drive for O+O branded experiences and cross-cultural team leadership have delivered record-high results for the agency. 
 Emily has always positioned creativity and innovation at the center of her business strategy, even in her first two decades leading client-side businesses. So, when she joined McCann Worldgroup China as CEO in Sep 2020, Emily was thrilled to help brands deliver delightful, integrated customer experiences that earn a meaningful role in people’s lives. When working as the CMO for Starbucks China, Emily was responsible for marketing, sales, loyalty, customer engagement, and the digital ecosystem (ecommerce, loyalty, payments, partnerships). Her teams tripled digital tender across stores, helped open the Starbucks Shanghai Roastery, and launched the brand’s delivery program. 
Before joining Starbucks, Emily was Chief Commercial Officer for InterContinental Hotels Group, Greater China, where she led all commercial functions across Greater China. Looking after 320+ hotels and a team of 5,200 Sales &amp; Marketing members, Emily spearheaded the market share turnaround of six hotel brands and the contribution mix of three loyalty programs. She also invested in new BI and Digital capabilities and differentiated the group with a focus on Branded Guest Experiences. Prior to IHG, Emily worked for a combined 15 years at Procter &amp; Gamble and Apple.
 
As a champion of DE&amp;I, she is committed to creating a positive culture of belonging at work and in fact, sees Conscious Inclusion as a core business strategy. Emily injects a ‘positive spirit’ in the workplace, prioritizing wellness, fun and active engagement. Among other significant improvements, McCann has seen “I see opportunity for potential growth” increase +88% and “My well-being is cared for” improve +70% over the last three bi-annual surveys.  
 
In 2022, Emily was awarded “Women To Watch Greater China” by Campaign Asia, one of the most prestigious recognitions in the marketing &amp; advertising industry. She also contributes time to support the industry’s development by delivering lectures like at Tsinghua University, AmCham, and FBIF, and judging awards like New York Festivals AME Awards. Emily sits on the board of SOS Children’s Villages and recently published a best-selling book called “The Spare Room,” also the topic of her first TEDx Talk. She enjoys spending time with Minki, her husband of 22 years, Laini, her thirteen-year-old daughter, Holly Berry their rescue dog, and Scarlett the pygmy hedgehog.

Bridging Cultures & Building Brands: Marketing CEO Emily Chang Masters Both

Redefiners

YouTube

Spotify

Apple

Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world.In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who share their insights and perspectives on how they lead, boldly. You’ll come away with fresh ideas and tangible takeaways on how you can redefine your own leadership trajectory – no matter where you are on your journey.&nbsp; &nbsp; Our Hosts:Clarke Murphy&nbsp; Clarke Murphy is the former Chief Executive Officer of Russell Reynolds Associates and serves on the Board of Directors. Prior to his appointment as CEO, he was the Global Leader of the firm's CEO/Board Services Practice.​ While at Russell Reynolds Associate​s, Clarke has conducted a number of significant projects in the industry, including Fortune 100 board searches and CEO successions. In addition, he has led notable searches in​​ the private equity industry including searches ​for the Carlyle Group and Warburg Pincus. Hoda TahounAs a leadership advisor and leader of the global Leisure &amp; Hospitality Practice at RRA, Hoda Tahoun identifies, assesses, and develops dynamic C-suite leaders for global hospitality, travel, and leisure companies. Based in Miami, Hoda helps clients solve their most pressing leadership issues at the CEO, C-suite, and other executive-levels. She also advises clients on customer-centric, go-to-market leadership roles such as chief marketing officers and chief experience officers. Hoda is committed to reshaping the hospitality and leisure landscape to ensure it is an industry that leads with purpose, value, and wellbeing and continues to attract and retain talent across all facets of diversity. Hoda spent more than seven years working for a boutique executive search firm, rising to the title of principal where she worked closely with hotel management companies, cruise lines and private equity firms. Previously, Hoda was an assistant vice president at SHUAA Capital in Dubai where she led the firm’s investment banking efforts. She has also worked at American Express, Bank of America and Citi.