Product Marketing Alliance

<p>In our recent State of Revenue Marketing 2022 report, we found that 88.9% of participants have a content role within their organization. But according to CMI content marketing research, only 42% of B2B marketers believe their content is effective. </p><p>So it seems that B2B marketers still haven’t cracked the code when it comes to developing effective content marketing. Fortunately, in today’s episode, our host Eve Chen is joined by content marketing expert Lauren Wallett to explore some new developments in the content marketing space.</p>

Revolutionizing your content marketing strategy with content forecasting | Eve Chen & Lauren Wallett

Revenue Marketing Alliance

From marketing and sales alignment to the future of MarTech, get the low down on everything going on in revenue marketing with the Let's Talk Revenue Marketing podcast.