Product Marketing Alliance

Get the inside scoop on life as a solo product marketing manager and how this compares to being part of a team. In this episode, host Mark Assini is joined by two guests, Stuti Dutt, Senior Product Marketing Manager at Compass Digital, and Kevin Chan, Director of Product Marketing at Fleetio. During their chat, Stuti, Kevin, and Mark explore what it takes to not just survive, but excel as a product marketer, both as a solo PMM or as part of a team. Stuti and Kevin have worked on their own and as part of a larger group, so they have experienced the benefits and challenges of both dynamics.&nbsp; Stuti gives us the lowdown on flying solo, like the need to work cross-functionally and build strong relationships across the organization. Kevin echoes the perks of cross-functional relationships that solo PMMs can use to test-drive ideas quickly.&nbsp; But it can get lonely without a squad to strategize with. <h2>Key takeaways</h2><ul><li>How to build strong cross-functional relationships when you're a solo PMM.&nbsp;</li><li>Why you need to create a PMM charter to stay focused.</li><li>How to watch out for mental health red flags and why joining groups like PMA can help.</li><li>How to get buy-in from leadership.</li><li>Why you need to quantify your impact as a solo PMM.&nbsp;</li><li>How to grow the PMM function over time.&nbsp;</li></ul>

Stuti brings over 8 years of experience driving product strategy and market leadership for global tech companies. Currently, Stuti leads product marketing for Compass Digital, a company supporting emerging tech solutions for North America's leading food and support services companies. 

Stuti Dutt

Senior Product Marketing Manager at Compass Digital

Kevin is a creator of high-performing teams, delivering go-to-market excellence and successful positioning. With over 15 years of experience, he specializes in developing marketing foundations for B2B tech companies through leadership, GTM strategy, messaging, market intelligence, and customer lifecycle marketing advocacy. 

Kevin Chan

Director of Product Marketing at Fleetio

Being a lone wolf PMM often means more flexibility but less support. How does that compare to having a product marketing pack at your side?


Lone wolf or pack mentality? The pros and cons of solo PMMing | Stuti Dutt and Kevin Chan

The pros and cons of solo PMMing

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.