Product Marketing Alliance

When you're sick, you go to a doctor. When you have car trouble, you go to a mechanic. When you need legal advice, go to a lawyer. So when you need to tackle issues with social media, you need to find an expert on that.And we've found one such expert, Elina Vilk, CMO of leading social media management tool Hootsuite, who joins us on CMO Convo to share her insights on how to truly maximize the power of social for your brand.Discover how to reach people at a human level, choose the right platforms for your brand, and why your social media manager should be your right hand in this episode.

Elina joined Hootsuite in 2023 as Chief Marketing Officer with more than 20 years of marketing experience anchored in a commitment to deep customer empathy.  Prior-to joining Hootsuite, Elina was CMO at WooCommerce where she built a high-performance marketing team from the ground up, and previously led global marketing for Meta, PayPal, eBay, and Visa. She is a design-thinking leader who has proven methodologies that harness the brainpower of the collective, bringing to the forefront deep empathy, insights, and customer-driven innovation.

Elina Vilk

CMO of Hootsuite

Elina Vilk, CMO of leading social media management tool Hootsuite, joins us on CMO Convo to share her insights on how to truly maximize the power of social for your brand.


Elina Vilk | Maximizing your social media's effectiveness | CMO Convo

CMO Alliance

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy.Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.