Product Marketing Alliance

<p>In this episode of Product Marketing Life, we're joined by Ryan Cuellar, Chief Delivery Officer at Primary Intelligence, where we discuss the ways in which win-loss analysis can be used to increase revenue and retention. </p><p><br></p><p>Win-loss analysis is key to any successful product marketing endeavor. It delves into essential factors like why customers make certain decisions, and hones in on four categorical areas: price, product, sales motion, and company. But here's the catch, it's not just a deep product review; it goes deeper by exploring decision-making processes and the human element behind them. </p><p><br></p><h1>Key talking points</h1><ul><li>Four categorial areas that interplay in the customer’s decision-making processes.</li><li>Understanding stakeholders' metrics, especially sales, to produce actionable recommendations.</li><li>Building a strong relationship within the sales team and why it’s crucial for a successful win-loss program.</li><li>Metrics don't change on their own; they change with people.</li><li>Overcoming sales objections and improving win rates.</li><li>Demonstrating an understanding of buyers' unique needs.</li></ul><p><br></p><h1>Resources</h1><ul><li><a href="https://www.linkedin.com/in/ryan-cuellar-aba9019/" rel="noopener noreferrer" target="_blank"><strong>Follow Ryan on LinkedIn</strong></a></li><li><a href="https://www.productmarketingalliance.com/join-slack/" rel="noopener noreferrer" target="_blank"><strong>Join the conversation in the PMA Community Slack channel</strong></a></li><li><a href="https://www.productmarketingalliance.com/win-loss-programs-ebook/" rel="noopener noreferrer" target="_blank"><strong>Access our eBook and explore the world of win-loss programs</strong></a></li></ul>

Ryan Cuellar is a Chief Delivery Officer at Primary Intelligence. This org. helps businesses win more deals and retain more revenue. Their advanced Win Loss and Customer Experience methodologies and technology are beyond anything else offered in the market today.

Ryan Cuellar

Chief Delivery Officer

In this episode of Product Marketing Life, we're talking to Ryan Cuellar, Chief Delivery Officer at Primary Intelligence, about the ways in which win-loss analysis can be used to increase revenue and retention. 


Increasing revenue and retention with win-loss analysis | Ryan Cuellar, Chief Delivery Officer at Primary Intelligence

Increasing revenue and retention with win-loss analysis | Product Marketing Life

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