Product Marketing Alliance

2024 is set to be the year that marketers finally bid farewell to third-party cookies. But what comes next?Adam Azor, EVP of Global Marketing at Sportradar, joins us to share his insights on how the marketing landscape will look when there's no more third-party cookies, and what you need to be prepared.Adam believes this is going to be one of the biggest shake-ups the industry has ever seen, but he has excellent advice on how you can change the challenges of this brave new world into success.

Adam Azor is a seasoned marketing executive, currently making his mark as the Executive Vice President of Global Marketing at Sportradar. His career is characterized by a rich tapestry of integrated marketing experiences, having led initiatives across digital, social, mobile, experiential, retail, direct, shopper, CRM, CSR, promotional marketing, and advertising. Azor's portfolio boasts significant contributions to an array of high-profile brands such as Coca-Cola, Chevrolet, Diageo, Microsoft, and many others, showcasing his versatility and adeptness in steering brands towards achieving their marketing objectives.

Azor's professional acumen is further underscored by his accolades and affiliations, notably his fellowship with The Chartered Institute of Marketing (CIM) and the IPM Top 30 under 30 Award. His career is decorated with numerous industry awards, reflecting his ability to drive successful campaigns that resonate well within the market. Through his strategic vision and creative execution, Adam Azor continues to be a pivotal figure in shaping the marketing strategies at Sportradar, contributing to the company's prominence in the sports data and technology industry.

Adam Azor

EVP of Global Marketing at Sportradar

2024 is set to be the year that marketers finally bid farewell to third-party cookies. But what comes next?


Adam Azor | Your game plan for the end of third-party cookies | CMO Convo

Your game plan for the end of third-party cookies | CMO Convo

CMO Alliance

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy.Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.