Product Marketing Alliance

In this episode, we were joined on the podcast by Kate Philpot, Senior Director of Global Sales Enablement at Getty Images!Kate has been in enablement for over 15 years, building up an enviable amount of experience and wisdom working in major organizations.&nbsp;This episode of the podcast was dedicated to the vital act of sales coaching, where Kate discussed what coaching actually means, weaving coaching and enablement together, measuring coaching success, and more.&nbsp;<h2>Key talking points:&nbsp;</h2><ul><li>What coaching means to Kate, and how she defines it</li><li>How to incorporate coaching into your sales enablement strategy effectively</li><li>Measuring coaching success in a tangible way</li><li>Using technology to enable coaching in a hybrid world</li><li>Making the case for coaching to reluctant sellers</li></ul>And more!

“In other walks of life, people at the top of their game still invest in coaching - why not sales?”, Kate Philpot

Sales Enablement Collective

Ever wondered how sales enablement leaders get it done? The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies. From getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves.Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are - as well as best practice tips to help you turn your sales team into superheroes.