Product Marketing Alliance

In this episode, we’re joined by Liam Young, founder of Harper, a technology startup that helps retailers deliver in-store experiences to their online customers. Listen as Liam explores the origin of his company and the hurdles he faced during COVID-19, a tiring time for any business. But there’s triumph despite the challenges, and Liam expands on how he pivoted from a marketplace to adding value to merchandisers and retailers as a B2B2C company during the pandemic. Key talking points<ul><li>Liam’s career background&nbsp;</li><li>How he effectively sold his product to merchants</li><li>What’s next for Harper from a growth perspective</li><li>His plans for expanding Harper to additional markets</li><li>What advice he’d give to people looking to get investments in their company</li><li>Harper’s target personas and how they influence product decisions</li></ul>

Listen to Harper founder Liam Young as he dives into using his own customer experience to influence his company's foundation and product decisions.


How your own experiences can shape your product, with Liam Young

Product-Led Alliance

Here at PLA, all roads lead to product-led growth and our goal with For the Love of Product is to shine a light on those who are really living, breathing, and embodying PLG. Each episode, we’ll be diving into both the passion and the practice of product leadership through thought-provoking interviews with CPOs, Founders, and Inventors.