Product Marketing Alliance

In this episode of Product Marketing Maestros, guest Mark Assini, Senior Product Marketing Manager at Jobber, shares insights from his early PMM role in a video game studio, and how he navigated his first big project: analyzing pricing for in-app purchases.

Mark is a Senior Product Marketing Manager with over 9 years of combined experience in product marketing, marketing, and sales. 
He has helped bring technology (both products and services) to market, be the voice of the customer, and then some (as Mark puts it, PMMs wear many hats after all). 
From establishing buyer personas, creating go-to-market plans, and to positioning and messaging, Mark has worked directly with product, sales, customer experience and, of course, marketing, to drive demand, adoption, usage, and retention. 


Mark Assini

Senior Product Marketing Manager at Jobber

Join Mark Assini, Senior Product Marketing Manager at Jobber, as he shares insights from his early PMM role in a video game studio, and how he navigated his first big project: analyzing pricing for in-app purchases. 


Analyzing pricing strategies for in-app purchases, with Mark Assini

Welcome to Product Marketing Maestros: Tales from the Front Lines. 

As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy. 

That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.