Planful

When you turn marketing data into spend metrics, both Marketing and Finance get the insights needed to make better decisions and increase marketing ROI. Join Planful’s marketing product expert to learn how to get more value from your typical marketing metrics, MQL data, and conversion rates. He’ll also show how Planful for Marketing reports can help Marketing and Finance work together to anticipate under and over-performance in critical pipeline and lead metrics for segments, regions, product lines, and more. Finally, he’ll share tips for using LTV/CAC data to build a better and more granular marketing plan.

Alex Kiritsy

Director of Delivery Services PFM, Planful 

Join Planful’s marketing product expert to learn how to get more value from your typical marketing metrics, MQL data, and conversion rates with Planful for Marketing.

From Data to Decisions: Harnessing Advanced Analytics for Marketing Spend Management | Alex Kiritsy

Harnessing Advanced Analytics, Marketing Spend Management | Planful 

Planful Perform24 | Planful

Perform24 is the leading industry user conference for insights to drive peak financial performance.&nbsp;This year, we’re going beyond expectations to prove that financial excellence isn’t just on the shoulders of FP&amp;A. Every function — from Marketing to HR — has a crucial role to play.&nbsp;Explore 40+ hours of groundbreaking thought leadership, industry insights, and deep dives into the Planful platform. Plus, hear from Planful customers at organizations like Chosen Foods, Insigneo, OtterBox, and more to learn how they’ve optimized FP&amp;A processes with Planful.&nbsp;&nbsp;&nbsp;

Planful Perform24

This section provides an insightful overview of the challenges in aligning finance and marketing objectives, showcasing how Planful for Marketing addresses these issues, making it a compelling clip.

From Data to Decisions: Harnessing Advanced Analytics for Marketing Spend Management | Alex Kiritsy

Today's Guest

Alex Kiritsy