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The Importance of Authenticity in Effective Content Marketing with OpenView's Meg Johnson

This is a podcast episode titled, The Importance of Authenticity in Effective Content Marketing with OpenView's Meg Johnson. The summary for this episode is: <p>Our guest today is one of our favorite content marketing experts in the world. As a Multimedia Marketer at OpenView, Meg Johnson is a pioneer in Amplified Marketing and one of our first colleagues who, like us, saw how complicated and discouraging the life of the content marketer had become. Meg knew there had to be a better way to create all the content she needed without sacrificing quality or creativity, and that meant she needed a revolving source of content, a Content Carousel, as she likes to say, and that allowed her to repurpose and reuse some of OpenView’s most valuable content across different formats and channels.&nbsp;</p><p><br></p><p>But don’t let this reusing and repurposing of content allow you to think amplified marketing is about quantity. Oh no no no, my friends. Quality is king here. And from Meg’s perspective, there’s a simple way to ensure this creates quality content every time.&nbsp;</p><p><br></p><p>In this special session for our AMPLIFY event, Meg goes a little deeper beyond creation and discusses the dos and don’ts of brand building with a special focus on how vulnerability is the raw material that we, as marketers, should use to forge authenticity and trust with our audience. She’s also a big believer in treating people like they’re people, not transactions.</p><p><br></p><p>Key Takeaways:</p><p>03:16 - 03:49 ❤️ People care about people, not brands</p><p>04:16 - 05:28 🛠 Building your brand through authenticity and trust</p><p>05:33 - 07:36 💡 Be consistent: It will help build trust and deliver value</p><p>07:38 - 09:05 🗝 Lead with empathy - People are people, not transactions</p><p>11:21 - 12:03 📲 Do prep calls before you record your podcast</p><p>12:04 - 12:35 ⚖️ The balance between being a good marketer and a good human</p><p>12:35 - 14:24 ♻️ The Content Carousel: Reuse, Repurpose, and Repeat</p><p>14:24 - 15:28 👯‍♀️ Find your community</p><p><br></p><p>Resources:</p><p><a href="" rel="noopener noreferrer" target="_blank">BUILD with Blake Bartlett</a></p><p><a href="" rel="noopener noreferrer" target="_blank">Marketing Showrunners, Jay Acunzo</a></p><p><a href="" rel="noopener noreferrer" target="_blank">OpenView Website</a></p>