Media Thumbnail
00:00
00:00
1x
  • 0.5
  • 1
  • 1.25
  • 1.5
  • 1.75
  • 2

How B2B Podcasts Grow Up: Prepare to Launch Your Podcast in 3, 2, 1…

This is a podcast episode titled, How B2B Podcasts Grow Up: Prepare to Launch Your Podcast in 3, 2, 1…. The summary for this episode is: <p>Your favorite podcast once started without any idea of whether you would listen. But you did!</p><p><br></p><p>What makes shows like that successful? While so many others don’t get the traction they hope for.</p><p><br></p><p>In this third episode of the How B2B Podcasts Grow Up series, your host and CEO of <a href="https://www.casted.us/" rel="noopener noreferrer" target="_blank">Casted</a> <a href="https://www.linkedin.com/in/lindsaytjepkema/" rel="noopener noreferrer" target="_blank">Lindsay Tjepkema</a> reveals everything you need to know to launch your show to raving support from your audience. She interviews podcast leaders at <a href="https://www.salesforce.com/ca/?ir=1" rel="noopener noreferrer" target="_blank">Salesforce</a> and <a href="https://www.hubspot.com/" rel="noopener noreferrer" target="_blank">HubSpot</a> to learn how they’ve prepared their shows for Day 1.</p><p><br></p><p>Recording logistics. Cadence. Final decisions. The experts also discuss how your podcast and guest experience impact your brand.</p><p><br></p><p>Thank you to <a href="https://www.linkedin.com/in/meganhostetler/" rel="noopener noreferrer" target="_blank">Megan Collins</a>, <a href="https://www.linkedin.com/in/crozul/" rel="noopener noreferrer" target="_blank">Tina Rozul</a> and <a href="https://www.linkedin.com/in/heikeyoung/" rel="noopener noreferrer" target="_blank">Heike Young</a>, and <a href="https://www.linkedin.com/in/mikevolpe/" rel="noopener noreferrer" target="_blank">Mike Volpe</a> and <a href="https://www.linkedin.com/in/elliemirman/" rel="noopener noreferrer" target="_blank">Ellie Mirman</a> of the HubSpot podcast team for their perspectives.</p><p><br></p><p>Listen in for:</p><p><br></p><p>02:31 - 03:53 ✅&nbsp;What to do before you press record on Day 1—nailing the small details is super important</p><p>04:28 - 05:45 🤩&nbsp;Why guest experience is crucial for the success of your interview-style show</p><p>07:10 - 10:25 ✨&nbsp;The importance of adapting to mistakes—the best podcasts know how to pivot</p>
✅ What to do before you press record on Day 1—nailing the small details is super important
01:22 MIN
✨ The importance of adapting to mistakes—the best podcasts know how to pivot
01:16 MIN
🤩 Why guest experience is crucial for the success of your interview-style show
03:14 MIN

Today's Guest

Guest Thumbnail

Tina Rozul

|Former Host of the Salesforce Marketing Cloudcast
Guest Thumbnail

Heike Young

|Former Host of the Salesforce Marketing Cloudcast
Guest Thumbnail

Mike Volpe

|Former CMO at HubSpot
Guest Thumbnail

Ellie Mirman

|Former Producer of the HubSpot TV podcast
Guest Thumbnail

Megan Hostetler (Collins)

|Former Host of the Salesforce Marketing Cloudcast