From Creation to Amplification: How Drift Brought “Pipeline” to Life with Drift's Molly Sloan & Elizabeth Hilfrank

This is a podcast episode titled, From Creation to Amplification: How Drift Brought “Pipeline” to Life with Drift's Molly Sloan & Elizabeth Hilfrank. The summary for this episode is: <p>Our guests today are masters of listening to each of their audiences. Drift was one of the first brands to go all-in on building content streams around recorded conversations, one of the pillars of Amplified Marketing. And on today’s show, Content Marketers Molly Sloan and Elizabeth Hilfrank discuss how Drift not only experimented early on and incorporated video and podcasts into their strategy, but how they’ve kept a close eye on each show’s audience, how they’ve found riches in those niches, and how they’ve gone on to create multiple shows for different, evolving audiences.&nbsp;</p><p><br></p><p>For instance, Elizabeth’s running four shows at the moment, including a new one we’re really excited about, Pipeline, hosted by returning Drift alum Dave Gerhardt, one of the original conversational content creators.&nbsp;</p><p><br></p><p>In this special session from our recent AMPLIFY event, join me, Molly, and Elizabeth as we explore all the ways Drift puts their audience first, from mining that rich content from the expert’s brain to how Molly and Elizabeth promote and amplify their content to reach all those people waiting for that next episode. </p><p><br></p><p>Key Takeaways:</p><p>03:36-04:13 👋 Meet Molly &amp; Elizabeth</p><p>04:56-06:58 📹 Prioritizing audio and video to make the brand more personable</p><p>08:16-10:32 📣 Audio and videos place in an amplified marketing strategy</p><p>13:46-15:00 🔍 Keeping a pulse on what’s working and what’s not </p><p>16:05-18:04 💰 The return of Dave Gerhardt and the launch of “Pipeline"</p><p>22:05-22:57 🤝 Audio and video creation takes teamwork</p><p>28:52-30:59 🪐 Amplified marketing in space</p><p>32:48-34:12 ⏳ Amplified marketing isn't linear</p><p>38:30-39:56 🎉 What excites you about amplified marketing?</p><p><br></p><p>Resources:</p><p><a href="https://pipelinepodcast.drift.com/public/13/Pipeline-e517a8b2" rel="noopener noreferrer" target="_blank">Pipeline with Dave Gerhardt</a></p><p><a href="https://www.drift.com/events/revgrowth-align/" rel="noopener noreferrer" target="_blank">RevGrowth Virtual Summit</a></p><p><a href="https://www.drift.com/insider/" rel="noopener noreferrer" target="_blank">Drift Insider</a></p>