This is a podcast episode titled, Courtney Cantor Soice & Ben Cleland. The summary for this episode is: <p>In this episode, <a href="https://www.linkedin.com/in/courtney-cantor-soice-26112b14/" rel="noopener noreferrer" target="_blank">Courtney Cantor Soice</a> and <a href="https://www.linkedin.com/in/ben-cleland-6ab44011/" rel="noopener noreferrer" target="_blank">Ben Cleland</a> from <a href="https://hamilton-ex.com/" rel="noopener noreferrer" target="_blank">Hamilton</a> share insights from the world of event marketing. Join us to learn how Hamilton adapts ideas from diverse industries, tackles challenges, and responds to change.</p><p>Courtney and Ben share how they balance ambitious visions with budget constraints through "objective development," aligning event goals with practical booth designs. They also discuss how Hamilton quickly adapted during the pandemic, pivoting to remote immersive experiences that lower friction for both clients and attendees.</p><p>We'd love to hear from you! Reach out to <a href="https://app.casted.us/account/62/shows/81b7557b-52e8-4ea3-87b9-a8f2cdaa00e4/episodes/9b8e5049-3269-4d01-a208-ec35aa12083d/podcast@sep.com" rel="noopener noreferrer" target="_blank">podcast@sep.com</a> to share your feedback on this show.</p><p>You can find more information about this podcast at <a href="https://app.casted.us/account/62/shows/81b7557b-52e8-4ea3-87b9-a8f2cdaa00e4/episodes/93ecce9c-0530-4661-a507-b77e2748f4ee/sep.com/podcast" rel="noopener noreferrer" target="_blank">sep.com/podcast</a> and subscribe wherever you get your podcasts. Thanks for listening!</p>
Key Takeaways
Guests
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Ben discusses adapting hardware and technology from other industries.
01:37 MIN
Courtney and Ben explain how they use objective development to help clients reach their goals.
00:52 MIN
Ben shares how Hamilton adapts to change.
00:43 MIN
Courtney discusses measuring success.
01:06 MIN
Courtney and Ben share how Hamilton pivoted in response to the pandemic.
01:10 MIN
Courtney discusses the lessons she learned in the pandemic from a marketing perspective.
00:48 MIN
Today's Host
Zac Darnell
|Host of Behind The Product & Principal at SEP
Today's Guest
Ben Cleland
|Digital Engagement Strategist at Hamilton
Ben studied telecommunications, audio/video production, and multimedia at Ball State University. He currently serves as a Digital Enablement Strategist at Hamilton.
Courtney is a creative and dynamic marketer with more than a decade experience in strategic marketing, account leadership, and engagement strategy. As Hamilton's Marketing Director, she oversees and manages all marketing initiatives across the company.