How AI, Identity & Behavioral Signals Power Crazy Efficient Meta Spends

This is a podcast episode titled, How AI, Identity & Behavioral Signals Power Crazy Efficient Meta Spends. The summary for this episode is: In this episode, Tim Glomb and Richard Jones reveal how Wunderkind is helping brands unlock radically more efficient Meta ad campaigns through AI, behavioral data, and identity resolution. Whether you're a senior marketer looking to connect your owned channels with paid media more intelligently, or a paid media manager looking to knock the socks off your boss, this one's for you. You’ll learn:<ul><li>How Wunderkind’s identity graph fuels smarter Meta segmentation and retargeting</li><li>Why early beta clients are seeing 7–9x ROAS—and slashing ad spend by up to 80%</li><li>How AI can automate real-time decisions across email, text, and Meta</li><li>What makes this new integration a game-changer for CMOs heading into BFCM</li></ul>

Guests

Today's Guest

Richard Jones

|Chief Revenue Officer, Wunderkind

As the Chief Revenue Officer at Wunderkind, Richard oversees all global commercial functions, including sales, marketing, product marketing, customer success, revenue operations, performance strategy consulting, and services. With over 20 years of experience in B2B technology, he has a proven track record of driving growth, product innovation, and customer satisfaction for startups, growth and late state MarTech companies.

Richard on LinkedIn

Tim Glomb

|VP Digital, Content & AI

Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands. He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind. His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client and tech partner.

Tim on LinkedIn