The Yin and Yang of Content with Terminus' Brad Beutler and Jillian MacNulty

This is a podcast episode titled, The Yin and Yang of Content with Terminus' Brad Beutler and Jillian MacNulty. The summary for this episode is: <p>What do Saxsquatch, Dumpster Fires, and Dunder Mifflin all have in common? <em>(wait, look around)</em> They were each a central part of some pretty interesting and downright creative marketing campaigns that our guests on today’s show worked together to create. Brad Beutler, Content Marketing Director, and Jillian MacNulty, Senior Content Marketing Manager of Terminus have created a kind of Terminus Time-Space Continuum of super-engaging content. But it’s not just about being crazy creative. They’ve developed a yin and yang to their content strategy.&nbsp; A complimentary balance of the fun creative side and the (what some would say is) less fun but critical side of managing a content calendar, having a distribution strategy, and including necessary things like SEO in your plan.&nbsp;</p><p>What makes it all come together and drive results? I’ll give you a hint, it starts with amplified and ends with marketing.&nbsp;</p><p>That’s right, Brad and Jillian believe that for every project you launch, you have to create a post-launch amplification plan that will get your content out to the widest audience possible, and they do that by repurposing, refreshing, and reusing the original content in all the channels their audience is in. And in this special session from our recent AMPLIFY event, they break down how you can do it, too.</p><p><br></p><p>Key Takeaways</p><p>04:16 - 06:45👋 Meet the Yin and Yang of content</p><p>08:12 - 10:15⚖️ A balanced approach to content</p><p>11:27 - 14:20🚀 How to launch a piece of content</p><p>14:47 - 19:27🔥 Insights for amplifying your content</p><p>19:42 - 21:22💡 Learnings from repurposing content</p><p><br></p><p>Resources</p><p><a href="https://terminus.com/dunder-mifflin-marketing-case-study/" rel="noopener noreferrer" target="_blank">How ABM Could Have Helped Dunder Mifflin</a></p><p><a href="https://terminus.com/flip-my-funnel/" rel="noopener noreferrer" target="_blank">The Flip My Funnel Podcast</a></p>