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How companies monetize customer success | Swati Chopra

This is a podcast episode titled, How companies monetize customer success | Swati Chopra. The summary for this episode is: <p>In this episode of CS Connect, our host and Microsoft’s own Customer Success Strategist, Vish Walia, is joined by Swati Chopra, Senior Director of Customer Success &amp; Support at DocuSign.</p><p>The topic on Vish and Swati’s mind is a super interesting one: monetizing CS. How can you do it? Can everyone do it? What processes should CS leaders bear in mind when pursuing this revenue route? According to Swati, “companies need to stop thinking of customer success as a cost function, and instead, start thinking of it as a revenue function.”</p><p><br></p><p><br></p>