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Casted Insights

Themes

Speaker 1: Hey, thanks for checking out Casted. Let's actually start with what's most unique about Casted, and that's our product, Casted Insights. Casted Insights, just like it sounds, give you insights into what businesses are listening to your podcasts and watching your videos. We take the IP address of companies and we convert it into firmographic data. Here I can see that we're getting engagements from folks from OpenView, McDonald's, SEP, and more. Of course, Casted tends to listen to its own content. If we click into one of these profiles, each business has its own profile card, and this tells you a little bit more about how that brand is engaging with your content, including time spent and the unique folks that we think that we've seen from that company. We show a breakdown of when folks are listening, when they're listening versus watching, and when they're getting an impression versus actually engaging. We also show you which content and topics are most interesting to this brand. Here you can see that people at Casted really like to learn and listen to content around time saved. Another unique feature for Casted is what we call themes. Themes allow you to collect ideas into topics. I can add multiple keywords and synonyms to give an idea of when a topic is being discussed inside of a podcast episode or a video. Over here on the right, I'm showing which content matches that criteria. It's a really powerful way to understand what content I already have around a topic and, of course, we can see how that topic is performing amongst all of my content. In addition to themes, Casted has really powerful search. For the first time, all of your audio and video can actually be found. There's so many wonderful conversations where we're having great discussions about things like amplified marketing, and for the first time, I can actually find where in those moments those conversations are being had. I can check episode transcripts, which is a great way for me to find exactly where in that conversation we were discussing that topic. It's going to bring me right to that moment inside the transcript itself so that I can clip it just like this. Once I have that clip, it'll go into my clip library where I can quickly turn it into a link, or even an audiogram. Casted will help you create wonderfully branded templates for all the different social media platforms in any branded style that you can imagine. With just a couple clicks, I'll have my very own audiogram ready to go for social media. Of course, Casted has really powerful embed options, allowing you to include simple players all the way to complex ones that include key takeaways, also made for those clips that we were just describing. It also shows information about guests and includes the transcript so you can squeeze the most SEO value out of every audio and video file. Those embeds can be used all over your website, including blogs and landing pages. That's Casted.Speaker 2: Welcome to the Casted podcast where we focus exclus-Speaker 1: That's Casted. Thanks for checking us out.Speaker 2: Welcome to the Casted podcast, where we foc-Speaker 1: That's Casted. Thanks for checking us out.