Amplified Marketing Across Industries with IBM’s Stephen Hunton & Caterpillar’s Hailey Wheeler

This is a podcast episode titled, Amplified Marketing Across Industries with IBM’s Stephen Hunton & Caterpillar’s Hailey Wheeler. The summary for this episode is: As a VP and Social Discipline Leader at IBM, Stephen Hunton is all about understanding what his audience wants: Is it a product demonstration? A topic they need to get educated about? Or do they just want to be fascinated by a new look at something or a deep dive into an innovation?  Likewise, Hailey Wheeler, Services Marketing Communications Consultant at Caterpillar, is also building relationships with the brand’s varied audiences using content from print to podcasting and all the channels in between.  In this special live panel from our AMPLIFY event, Stephen and Hailey discuss how Amplified Marketing allows them to reach more people with less-frequent-yet-higher-quality audio and video content. Key Takeaways🔥 13:15 - 15:00 Effective Content: Demonstrating, educating, and fascinating📣 16:25 - 18:15 Content Marketing is about human connection🪄 25:40 - 28:37 Expectations on what content can do for a brand🚀 29:54 - 30:46 How Caterpillar is amplifying their audio and video content💡 33:25 - 34:25 How to find experts for your audio and video content🥳 38:10 - 40:24 The Amplified Marketing Methodology: Why we're excited🙋 43:31 - 45:09 Q&A: How to effectively make a case to leadership that content marketing creation structure need to support quality first, then quantity🧑‍💻 48:05 - 50:03 Gathering data: What's the time under tension?🔑 57:33 - 01:00:52 Q&A: To gate or not to gate?