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How B2B Podcasts Grow Up: What’s in a Number? Debunking Podcast ROI

This is a podcast episode titled, How B2B Podcasts Grow Up: What’s in a Number? Debunking Podcast ROI. The summary for this episode is: <p>“To measure listenership or not to measure listenership. That is the question.” — Shakespeare, probably</p><p><br></p><p>Is your show all about sales attribution? What about strengthening current customer relationships? Or do you want to reach new partners and in turn, a new audience?</p><p><br></p><p>In the second episode of the How B2B Podcasts Grow Up series, <a href="" rel="noopener noreferrer" target="_blank">Casted</a> CEO <a href="" rel="noopener noreferrer" target="_blank">Lindsay Tjepkema</a> interviews <a href="" rel="noopener noreferrer" target="_blank">Megan Collins</a>, <a href="" rel="noopener noreferrer" target="_blank">Tina Rozul</a> and <a href="" rel="noopener noreferrer" target="_blank">Heike Young</a> and <a href="" rel="noopener noreferrer" target="_blank">Sam Balter</a> and <a href="" rel="noopener noreferrer" target="_blank">Meghan Keaney Anderson</a> to reveal the various ways in which the world’s most successful podcast companies measure ROI.</p><p><br></p><p>Listen in for:</p><p>02:04 - 03:50 👨‍💻&nbsp;How &amp; why to choose your KPIs before your podcast launches</p><p>04:04 - 05:03 📈&nbsp;Why podcasts help you reach any marketing goal, including: audience growth, partnerships, customer satisfaction or new business</p><p>06:55 - 07:53 💰&nbsp;The importance of keeping your expectations in check—not every sale will because of your podcast</p>