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How B2B Podcasts Grow Up: Making Your Podcast More than Just a Podcast

This is a podcast episode titled, How B2B Podcasts Grow Up: Making Your Podcast More than Just a Podcast. The summary for this episode is: <p>Is it possible to make your podcast more than just a podcast?</p><p><br></p><p>The short answer is ‘yes.’</p><p><br></p><p>Dive into the last episode in Stage 3 of the How B2B Podcasts Grow Up series with your host and CEO of <a href="" rel="noopener noreferrer" target="_blank">Casted</a> <a href="" rel="noopener noreferrer" target="_blank">Lindsay Tjepkema</a>, as she brings on podcasting experts to reveal how to make your show the center of your content universe.</p><p><br></p><p>How? Utilize different guests, pay attention to the data, and spread your content across multiple media channels. The experts on this episode tell us how to do it all.</p><p><br></p><p>A huge thank you to <a href="" rel="noopener noreferrer" target="_blank">Molly Chill</a>, <a href="" rel="noopener noreferrer" target="_blank">Michael Rivo</a>, and <a href="" rel="noopener noreferrer" target="_blank">James Gilbert</a> for discussing how you have gotten yourself to where you’re at now, and how you’ve reached your successes.</p><p><br></p><p>Listen in for:</p><p>02:04 - 04:40 ✋ A sure way to stall your show’s growth? A lack of focus on your audience.</p><p>04:42 - 06:25 🌟 Solar system your content! Wring the value out of one piece of content &amp; reuse it in new ways.</p><p>09:36 - 11:38 💰 Your podcast can (and should!) become a data gold mine for your marketing team - bring on the right guests &amp; mine the customer data.</p>