Casted

Repurpose Clip #2

The recession is here. What does that mean for your company’s content strategy when everyone seems to be cutting back? Long story short, not what you’d imagine. Jeff Coyle, co-founder and Chief Strategy Officer at content intelligence platform Market Muse, has the answers. In the second episode of (Re)Sessions, Jeff shares his analytical take on how to get more from less. You’ll learn how to calculate and increase your content efficiency rate, why repurposing content for all formats is important to your audience, and how to perform a content audit and get quick wins. Key Takeaways🔥 02:45 - 05:50 How to calculate and increase your content efficiency rate💡 05:53 - 08:06 Content repurposing can feel tedious but worth the time👏 09:36 - 10:59 Why repurposing content for all formats is important to your audience🔎 11:24 - 13:56 How to perform a content audit and get quick wins during a recession

Cross-disciplined, data-driven inbound marketing executive with 20+ years of experience managing products and website networks; focused on helping companies grow.

Jeff Coyle

Co-founder & Chief Strategy Officer, Market Muse

Welcome to Season 2 of The Amplified Marketing Podcast. In this special (Re)Sessions episode, Casted's CEO and Co-Founder, Lindsay Tjepkema talks with Jeff Coyle, Co-Founder & Chief Strategy Officer at MarketMuse about how to wring the most value possible from your content by repurposing existing resources — especially important when budgets and headcount are reduced. 



(Re)Sessions 2: How to Repurpose Content Like the Pros with MarketMuse Co-Founder Jeff Coyle

(Re)Session 2: How to Repurpose Content Like the Pros with MarketMuse Co-Founder Jeff Coyle

The recession is here. What does that mean for your company’s content strategy when everyone seems to be cutting back? Long story short, not what you’d imagine. Jeff Coyle, co-founder and Chief Strategy Officer at content intelligence platform Market Muse, has the answers. In the second episode of (Re)Sessions, Jeff shares his analytical take on how to get more from less.


Welcome to AMP: The Amplified Marketing Podcast. This show is your one-stop shop for all things amplified marketing, the future of B2B marketing. On this show, we'll talk to guests about how they are deploying a strategy that focuses on putting expert interviews and conversations at the center of their content strategy, then amplifying those voices into marketing and business strategies. Listeners will not only be introduced to a new way of thinking about B2B content, but also actionable guidance and relatable advice that they can take back to their roles and start implementing right away.